Passeig de Gràcia 78, Principal
08008 Barcelona

Tuesday, December 10
8.45pm

38 euros
(Dinner cost and presents for faculty guests)

One guest may be invited at indicated price

We are pleased to invite you to the CBS Christmas event in Barcelona! It will be a great chance to mingle with your alumni friends and welcome an honorable guest from the School, Prof. Sandra Matz (David W. Zalaznick Associate Professor of Business), a renowned authority in human behavior studied through Big Data technology, who will captivate us with a enlightening session on her upcoming book "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior".

She will be accompanied by her colleague and husband Prof. Moran Cerf, also a CBS faculty member and globally recognised behavioral psychologist, and they both will be leading the session, as well as putting us up to date on the current state of the School. 

The event will take place in the form of an informal two-course dinner in a central restaurant in Barcelona - La Pomarada - on the evening of Tuesday, December 10, and we look forward to meeting you at this most exciting occasion.

The Board of the Columbia Business School Club of Spain

Details

When: Tuesday, December 10, 2024, 8.45pm.

Where: Restaurant Pomarada - Pg. de Gràcia, 78 Principal (between Valencia and Mallorca streets), L'Eixample, 08008 Barcelona.

Price per person: 38 euros per person to cover the dinner cost and presents for the welcomed faculty visitors.

Signups to the event are managed through the website of Columbia Business School Club of Spain at www.cbsclubspain.org. Just click on the button "Sign up to event here" appearing at the top of this invitation (or alternatively here), which will take you to the event page at our website, instructions for signup being displayed there. Bear in mind that, if you are already registered at the website with your e-mail and password, you will be asked to log in and your data will be automatically filled thereafter in the signup process.

Guests: Alumni may bring one guest to this event, at the same price per person as the host. The guest's e-mail address and name/last name are also requested during the registration process for attendance control purposes. Guests receive a confirmation e-mail of their signup.

Signup deadline: Thursday, December 5, 2024.

Inquiries or questions about this event may be forwarded to events@cbsclubspain.org

Sandra Matz takes a Big Data approach to studying human behavior in a variety of business-related domains. She combines methodologies from psychology and computer science – including machine learning, experimental designs, online surveys, and field studies – to explore the relationships between people’s psychological characteristics (e.g. their personality) and the digital footprints they leave with every step they take in the digital environment (e.g. their Facebook Likes or their credit card transactions). More specifically, her research focuses on the following three questions: (1) What can people’s digital footprints tell us about their socio-psychological characteristics? (2) What can people’s digital footprints tell us about the real-life consequences of their unique psychological characteristics? (3) How can insights extracted from people’s digital footprints help individuals and businesses make better decisions?

Sandra Matz works with business around the world and is a frequent keynote speaker for established businesses and institutions, including Microsoft, Trivago, or the European Commission. She was named one of the DataIQ’s 100 most influential people in data-driven marketing in 2015 and 2016, and was recognized as one of the 30 top thinkers under 30 by the Pacific Standard Magazine. Her work has been published top-tier journals such as Psychological Science and the American Psychologist, and has attracted worldwide media attention from outlets like the Independent, the BBC, CNBC, the Washington Post, the Chicago Tribune, and the World Economic Forum.